A new global Partnership promoting life saving crash avoidance technologies

Today’s crash avoidance technologies are capable of preventing many types of vehicle collision before they happen.

#STOPTHECRASH is a multi-stakeholder partnership led by ‪Global ‪NCAP, the award winning international road safety charity, campaigning for the widest availability of these road safety technologies worldwide.

In support of the UN’s Global Goals and the Decade of Action for Road Safety, #STOPTHECRASH focuses on promoting the key safety systems with proven real world effectiveness. These are:

Electronic Stability Control (ESC)
Autonomous Emergency Braking (AEB)
Anti-Lock Brakes for Motorcycles (ABS)

The Partnership also highlights the importance of tyre safety, particularly the importance of tyre pressure and adequate tread depth.

ESC is the most significant advance in vehicle safety since the introduction of the seat belt and one of the most important crash avoidance systems currently available. In the European Union, where ESC became a mandatory requirement in all new cars from 1 November 2014 it is estimated that since 1995 at least 188,500 crashes involving injury have been avoided and more than 6,100 lives saved by ESC.

ESC is now mandatory in Australia, Canada, the European Union, Israel, Japan, New Zealand, Russia, South Korea, Turkey and the USA and will soon also be in Argentina. However, Global NCAP believes that the current ESC global fitment rate of just over 60% of new passenger cars and light duty vehicles is too low and wants this to be raised to 100% by 2020.

Global NCAP is recommending that all UN Member States, especially those that have significant automobile production, mandate ESC in all new models by 2018 and in all automobiles in production by the end of the UN Decade of Action for Road Safety in 2020. The United Nations has adopted a global standard for ESC which makes it much easier now for governments worldwide to support mandatory application of the system.

#STOPTHECRASH was launched during the 2nd Global High Level Conference on Road Safety hosted by the Brazilian government on November 17 in Brasilia. Speakers, delegates and media attending the Global Conference were invited to experience the three key crash avoidance technologies and tyre safety for themselves in a series of live demonstrations.

Led by Global NCAP, the Stop the Crash Partnership includes the ADAC, Bosch, Consumers International, Continental, Denso, ITT, Thatcham, Veoneer, ZF, and the Toward Zero Foundation. All are united in their shared commitment to promote advanced vehicle safety technologies in support of the UN’s Global Goals and the Decade of Action for Road Safety.

ESC is the most significant advance in vehicle safety since the introduction of the seat belt and one of the most important crash avoidance systems currently available. This anti-skid technology has already helped prevent hundreds of thousands of loss of control crashes and saved tens of thousands of lives.

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Around one in six fatalities that occurs on the road in Brazil and in the European Union involves a motorcyclist — in India and China, that figure is even higher. ABS for motorcycles is an effective technology to help reduce this death toll.

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AEB is an advanced safety technology that can help drivers avoid or mitigate collisions with other vehicles or vulnerable road users. Multiple real world studies including a recent report from the Insurance Institute for Highway Safety in the US show that AEB technologies can reduce injury claims by as much as 35%.

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Tyres are the sole point of contact between the vehicle and the road. All forces transmitted to the road are put down via a footprint no bigger than the size of a postcard. In a critical situation, it is the tyre that determines whether the vehicle can stop in time – or whether it stays safely on course through a corner.

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